Tips to transform social media marketing through Artificial Intelligence

Artificial Intelligence (AI) is revolutionizing the digital marketing landscape. Businesses are heavily relying on AI and machine learning to sort out vast amounts of data.

Aritificial Intelligence is an important component of the popular social networks which people use every single day.

For example :

Facebook uses advanced machine learning to do everything from serving you to the content to recognizing your face in photos to target users with advertising. 

Instagram (owned by Facebook) uses AI to identify visuals.

Here are some tips to transform social media marketing through Artificial Intelligence :

1. Social creation and Management

Artificial Intelligence can help you produce shareable content for social media and then manage the distribution of that content.

Create your social media post faster and develop the right messages for each platform. Artificial Intelligence helps in analyzing the audience and helps in managing the work across different social media platforms.

2. Getting the Social Insights 

There are plenty of tools that are available, like Google Analytics, etc., which can help you get insights of your brand from the different social media platforms.

You need to find relevant users as marketers need to measure the return on investment (ROI) of their campaigns and understand how to spend their budgets more effectively. Artificial Intelligence helps you to find relevant influencers using different keywords.

3. Advertising your content

There are Artificial Intelligence tools available that will help you to write or create ads. Facebook, Instagram & Quora are few examples.

The ads are optimized for clicks and conversions, thanks to AI’s ability to predict at scale which language will improve results. When you know the taste and preference of customers, it becomes a lot easier to target the market. Artificial intelligence can help you gain insights into the customers’ preferences through text mining too.

4. Conducting a Competitive analysis

It is necessary to conduct a competitive analysis where you analyze social media activities of your top competitors. It is important to know which types of content, offers, and visuals are providing them the best results.

Artificial Intelligence can save a lot of time and efforts of social media marketers. Using AI smartly can give you unbelievable results.